Capital Bay increases presence in the Asia-Pacific region
Berlin, 24. November 2021
• Hongfei Chen takes position as Director Business Development Asia
• Relationship with global investors from the region to be intensified
• Establishment of activities in USA and Canada
• Development of customized investment products with focus on senior living
Owner-managed Capital Bay Group (CB), an internationally integrated asset manager, investment fund manager and cross-sector real estate developer, is strengthening its business activities in the Asia-Pacific region. Since November 1, Hongfei Chen (51), in her position as Director Business Development Asia, has taken on the task of building and deepening relationships with global investors from this region as well as other regions. Chen began her career in real estate research at CBRE (Beijing/Boston) and Moody's (New York), among others, and holds a Master of Science from the Massachusetts Institute of Technology (MIT). Most recently, as Managing Director Acquisition at Singapore Press Holding (Singapore), she was responsible for new business in the U.S. and Canada, devising investment strategies and initiating joint venture partnerships.
"We are intensifying our commercial activities in the Asia-Pacific region and starting to build our presence in the U.S. and Canada. With Hongfei Chen, we have been able to attract an experienced and well-connected expert in the field of investor relations," says Rüdiger Kimpel, Head of Global Sales at Capital Bay Group. "In her role as Director Business Development Asia, she will operate out of Hong Kong and develop and intensify relationships with global institutional investors from the regions. In doing so, her local presence, local roots and expertise will enable us to always be close to the wishes and needs of our clients and thus develop tailor-made investment products for them. The focus is on senior living properties in Germany and Europe, for which we can also ensure operational management through our exclusive cooperation partner 360 Operator." 360 Operator currently combines nine operator brands for micro-living concepts on one platform and manages a portfolio of over 70 properties with around 10,000 units in Germany and Europe.